Tim O’Reilly, from O’Reilly Media opens the web 2.0 conference speaking about cloud computing, and the internet as the new platform. I touched on some of these topics in a post I wrote earlier (although Tim is much more of an authority than I am). Tim does a great job of explaining how all this is working, and even highlights some companies that are taking advantage today. What we, as brand planners, need to look at is if we can provide greater utility for our customers, how should we be doing it, and what meaning can we convey as we do?
This video was originally shared on blip.tv by Web2Expo with a Creative Commons Attribution-NonCommercial-NoDerivs license.
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