It seems that Corky from Melbourne, Australia would agree with my previous post about the beauty of creating mixtapes. You can read my previous post here.
This is a follow-up post, to share my thoughts about three similar online campaigns. If you didn’t see the previous posts you can read about the campaigns here:
This video is absolutely spectacular and makes you want to watch and share with friends. This intro video appears on ever major video hosting website, lifelounge, youtube, neatorama, milk and cookies. The most popular posting of this video on youtube has over 60,000 views. Not only does it build great hype for the skate video of Lakai’s team within the skate community:
Best skate vid intro EVER. EPIC! Definitely going to buy this.
fueledbyrock
dudE I seriously when i first saw this cried in amazement
PalEntertainment
this is so f-ing amazing. i can’t stop watching it. i want to implant this in my brain and loop it forever.
bluemobb
Its appeal also extends beyond the world of skating:
I’m not into skateboarding, but i saw this on the Jackass Takeover and it’s AWESOME!
LuchaBoyYT
The video solidifies Lakai’s and even director Spike Jonze’s place in this subculture, but also intros a little known band and helps them get some more exposure
whats the music thats playing called? This video is awsome. I saw on the takeover too, and i havnt been able to stop watching since. The stunts are amazing.
iluvShaneKippel
The music is, m83 – lower your eyelids to die with the sun
KidBuuRulez
Amazing trailer.And M83 are my new band I’am listening too.
DJSouthernTech
The Bad
The video doesn’t appear on the official Lakai website, so there isn’t an opportunity to embed it into a website or blog. You can only use user uploaded videos from sites like youtube. Also, the video was really created as the intro to the longer form of the skate video and because of this has no information about release date or where to purchase.
The Ugly
Several of the youtube links display this warning:
This video is no longer available due to a copyright claim by Lakai, Ltd.
The Southern Planner
First, this video is amazing from an artistic perspective. Spike Jonze does a great job of making it really interesting to watch and provides great pass along value. However, by not putting this clip on their website Lakai is really missing out on a lot of the traffic it could be generating. Perhaps unintentionally, this video does serve as a great promo for the full DVD, regardless of location, so I would say Lakai is actually hurting themselves by pulling the videos. In the end. M83 may be the biggest winner, with the video serving as a great music video and exposing their song to loads of potential new listeners.
More videos from the upcoming DVD, only not this video, can be found on the Lakai website.
I will be sharing my thoughts about this video as well as campaigns for Adidas and GAP soon. For now if you would like more information you can read the following websites, including an interview with Mike Mo Capaldi discussing the explosion at the end of the video.
Further Reading: YesButNoButYes
The video tells the story of Adi Dassler, the company’s founder, and also its namesake. Who knew? I always thought Adidas was an acronym for All Day I Dream About Soccer or Sports or various other words beginning with an “S”. Tracking Adidas throughout history the movie highlights sports milestones from the past as well as innovations the company has made and it’s impact on culture.
Unfortunately there isn’t much information regarding the production of the video or anyone involved in its creation online, other than the agency. I will be tossing in my own thoughts on this campaign as well as others for Lakai and GAP soon. In the meantime here is a little more info about Adidas and the videos:
Along with it’s partner, REHAB, GAP has produced a series of videos that ask musicians to write a song based on a color (currently yellow, green, red, blue, and black & white). After the song is written film directors are then asked to create a video based equally on the color as the original song. Here is the result for yellow:
Going to the Sound of Color website provides loads of additional content, including artist interviews, bios, making of videos, along with interesting facts about each color (did you know the human eye can discern more shades of green than any other color?). The videos will run as advertising on music websites during the campaign which lasts 30 days starting on Feb. 15, so get to the website quick to see the videos. Currently you can download the 5 songs for free and after the 30-day time period the artists will retain all the rights to their original work.
Here is a rundown of the artists and colors that are a part of the campaign.
Here is what the artists themselves had to say about the campaign:
“It’s a little weird to have a company like that asking, ‘Hey can you write a song about a color?’
The corporations are asking you to be creative, but this could be what we are looking at for the future of music, ya know?”
Garnet & Snow Keim, The Blakes
“As a band today you have to find different outlets for your music, so for us it’s a way to get our music out.”
Sharin Foo, The Ravonettes
“GAP to me is a great brand. In a way they are commissioning artists to just do their own thing.”
Chris Do, Blind
“I loved it, as a partner I felt they were furthering the creative process.”
Tom Gatsoulis, Boxer Films
“Thats when you really start to get the great stuff out of everybody when you give them the creative freedom to push forward the ideas. I wish more companies would take that risk, kudos to GAP for doing it.”
James Frost, Blip Boutique
I will be throwing in my two cents about this and two other online, artist supported campaigns, one for Adidas and another for Lakai. In the mean time here is some more info about the GAP Sound of Color campaign.
Southern Planner 