Oh Boy Obama is a site that crowd sources political campaign ideas. The thinking goes that this will quickly separate the wheat from the chaff and all the good ideas will bubble up to the surface. Since anyone can participate there will likely be a bunch of ideas. As a great professor, Mark Fenske, once told me quantity will breed quality. Thanks to that I have no doubt that there will be good ideas on the site. What I am skeptical of is whether the good ideas will be the ones that rise to the top? In all likelihood it will be the popular ideas, not necessarily the good ones that come up. This technique works well if you are selling a product since a popular product idea would likely translate to sales. However, I haven’t seen companies crowd sourcing advertising strategies. Just because a strategic idea is popular doesn’t mean it will be effective at accomplishing its goals. On the other hand, if Obama had wanted to crowd source his selection for, VP that would have been a better option that would have likely netted a greater amount of followers…Hillary anyone???
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